Google’s John Mueller offers insight into why traffic from Google Discover is likely to be inconsistent from one day to another.
This topic is discussed during the Google Search Central SEO hangout recorded on February 5.
A question is submitted from a site owner concerned about their referral traffic from Google Discover. They say it fluctuates wildly despite no significant changes being made to the site.
Further, the site’s traffic from search results is growing even while traffic from…
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