Google’s plan to replace third-party cookies is–on one level–really quite brilliant. Google’s entire business depends heavily on the ability to track users in order to identify their interests, and then show them “personalized ads” based on their web activity. The third-party cookie is a huge part of that business, which means it makes sense Google would want to be leading the way on whatever replaces it.
Cookies, if you remember, are little snippets of code that websites use to identify…
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