Google will restrict use of Android Advertising ID to opted-in users

Sundar Pichai, senior vice president of Android, Chrome and Apps for Google Inc., speaks during the Google I/O Annual Developers Conference in San Francisco, California, U.S., on Wednesday, June 25, 2014.

David Paul Morris | Bloomberg | Getty Images

Google is tightening its privacy practices that could make it harder for companies to track users on Android phones and tablets.

Google already allows Android users to opt-out of personalized ads. But even if users do that, software developers may…


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