Google published a blog post (and a video) with a guideline statement meant to discourage using the Web Stories format for the purpose of traffic acquisition.
The article and the video note that there are growing amount of articles recommending the use of Web Stories as a teaser, a way to encourage visitors to click through and visit the website.
The video notes:
“One set of advice that might seem pragmatic at first but will almost certainly backfire. By just building teaser web stories as a…
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