Google Vows No New User Tracking in Chrome Ad Data Changes

Google Vows No New User Tracking in Chrome Ad Data Changes

search March 3, 2021 Google News Leave a comment 32 Views

Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an upcoming overhaul aimed at tightening up privacy.

 

What You Need To Know

  • Google says it will phase out selling ads based on specific user web browsing in Chrome browsers, the world’s dominant web browser

  • Third-party cookies have been a longstanding source of privacy concerns, so Google proposes instead grouping together…


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