Google parent Alphabet Inc. said Wednesday that it wouldn’t develop new advertising tools that track users across their web browsing, as the company instead focuses on “privacy-preserving” ad products that it says are in line with modern user expectations for internet usage.
“Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our…
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