Google veteran launches ‘digital family office’ backed by Betsy Cohen, Eric Schmidt

Google veteran launches ‘digital family office’ backed by Betsy Cohen, Eric Schmidt

Nov 2 (Reuters) – Arta Finance, a fintech that aims to replicate the family office experience for a wider audience through artificial intelligence, debuted on Wednesday with $90 million in funding from investors who include Betsy Cohen and former Google (GOOGL.O) chief Eric Schmidt.

Calling the operation a “digital family office,” Arta CEO Caesar Sengupta, who led Google’s payments initiatives until 2021, said the startup will offer AI-personalized portfolios and alternative investments to…


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