Google Updates Shopping Search Results With “Black—owned” Label

Google is beginning Black History Month with an update to shopping search results that makes it easier to find and support Black-owned businesses.

Search interest in Black-owned businesses is reaching record highs, having increasing 600% in the past 12 months.

Interest in related search terms such as “black owned restaurants,” “black owned bookstores,” and “black owned beauty supply” is increasing as well.

Now Google is helping searchers find these businesses with a…


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