Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023.
To be exact – July 1, 2023 is the date Universal Analytics will stop processing new data.
Universal Analytics 360 properties will have an extra three months of data processing, ending on October 1, 2023.
After those dates, Google Analytics 4 will be the new go-to solution for monitoring website activity.
Why?
Google is moving on from Universal Analytics due to…
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