John Mueller answered a question about why a site that ranked for one keyword phrase didn’t rank for what they said was a synonym for the same phrase. John answered the question in general terms, explaining how what’s important is the full context of the search query.
Synonyms and Search Results
Before Google Hummingbird Google generally ranked sites by matching keywords in the search query to keywords in a web page.
After the Google Hummingbird update Google swapped out some important…
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