Google’s internal R&D division, Area 120, is launching Shoploop, a video shopping platform designed to introduce consumers to new products in under 90 seconds.
Shoploop’s main goal is to bring three things – discovering, evaluating and buying products – all in one place. The app uses video as a main element to help users watch reviews of products without having to leave the app. Lax Poojary, General Manager, Shoploop, states that “The experience on Shoploop is more interactive than just…
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