If you’ve been following my coverage here on confirmed Google search algorithm updates over the years, you would see that the dates Google gives to the start of an update and, more often, the completion of an update are not always so exact.
Like with the December 2022 helpful content update, Google said it kind of started on December 5th but said they didn’t post about it until the day after because it wasn’t really noticeable until December 6th.
Also, when updates are completed, Google…
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