Google offered to spin off ad business to ward off a new suit: WSJ

Google offered to spin off ad business to ward off a new suit: WSJ

CNBC: Sundar Pichai, CEO of Alphabet and Google being interviewed by Deirdre Bosa.

CNBC

Google has offered to split parts of its ad-tech business into a separate company under its parent company Alphabet to ward off a second expected antitrust lawsuit from the Department of Justice, The Wall Street Journal reported on Friday.

Such a concession would keep the ad business under the Alphabet umbrella but still represent a significant change in the digital advertising landscape, in which Google is…


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