New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention.
As marketers and agencies lean more into automation, Display & Video 360 allows advertisers to automate parts of their campaigns while customizing their bidding strategies.
Here’s more about the new custom bidding options you can work with.
Customize Bids Using Data From GA4 Properties
Advertisers can use Display &…
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