In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords.
The person asking the question noted that they’re ranking for keywords that have zero search volume and whether they should target those for ranking purposes.
They asked:
“Let’s say I research on a keyword which has no volume or keyword density, but we are appearing for those keywords on the first page.
Should we target that keyword?”
A Googler identifying…
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