Tag Archives: Targeting

[unable to retrieve full-text content]Google enforcing stricter rules for consumer finance ad targeting  Search Engine Land Source link

Eric Risberg/AP Sundar Pichai, CEO of Google and Alphabet, takes part in a discussion at the Asia-Pacific Economic Cooperation (APEC) CEO Summit Nov. 16, 2023, in San Francisco. Washington CNN  —  … Source link

ShareShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via Email Aneesh Chopra, first U.S. chief technology officer in the Obama administration, joins CNBC’s ‘Squawk Box’ to discuss Google’s ad dominance, the proposed merger between Microsoft and Activision Blizzard, and more. Source link

Billionaire investor David Rubenstein is the latest Wall Street titan raising doubts about the Federal Reserve’s ability to reach its current inflation goals. “I think the Fed will probably target inflation down to about 3%, not 2%,” the founder and co-chairman of private equity giant The Carlyle Group said in an interview with Yahoo Finance Live at the World Economic Forum in Davos, Switzerland Wednesday. Rubenstein also had a notably more optimistic tone about the outlook for the economy Source link

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity Reconciliation, or PAIR, reconciles first-party data for audiences who have visited both an advertiser’s and a publisher’s site. Previously, it wasn’t easy to use both data sets in a privacy-safe way, as it would involve publishers sharing user information directly with advertisers. Now,… Source link

PHOENIX (3TV/CBS 5) – If you’ve tried to sell something online, you know there are a lot of scammers out there looking to take your money. But one of the biggest scams isn’t after your money — it’s after your identity. It can happen when you post an item for sale on popular sites like Craigslist, Facebook Marketplace, or OfferUp. Scammers will pose as a buyer and text you saying they’re interested, but they say they’re concerned that you’re a scammer. A verification code then… Source link

In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re ranking for keywords that have zero search volume and whether they should target those for ranking purposes. They asked: “Let’s say I research on a keyword which has no volume or keyword density, but we are appearing for those keywords on the first page. Should we target that keyword?” A Googler identifying… Source link

In a new scam targeting restaurants, criminals are leaving negative ratings on restaurants’ Google pages as a bargaining chip to extort digital gift cards. Restaurateurs from San Francisco to New York, many from establishments with Michelin stars, said in recent days that they’ve received a blitz of one-star ratings on Google, with no description or photos, from people they said have never eaten at their restaurants. Soon after the reviews, many owners said, they received emails from a… Source link

The NFL Player’s Association reportedly has a plan to defend Cleveland Browns quarterback Deshaun Watson if and when the NFL decides to punish him following the ever-growing sexual assault civil lawsuits against Watson. A source told Mike Florio of Pro Football Talk that the NFLPA, which is required to defend Watson, will argue that whatever punishment Watson faces isn’t the same as how the NFL treated three team owners following their own off-field scandals. Those owners, according to… Source link

After a controversial new social media law went into effect Wednesday in Texas, the Supreme Court began weighing Big Tech’s emergency request to put it on hold as the tech industry fights the legislation. Texas statute HB 20 requires large platforms like Twitter (TWTR), Meta’s Facebook and Instagram (FB), TikTok, and YouTube (GOOG, GOOGL) to publish all user posts that express a “viewpoint.” Their industry lobbyists are challenging the statute on First Amendment and other grounds, and… Source link