Google Continues To Embrace “Not-Com” Domain Names, Promoting .new

In late 2019, Google opened its .new domain name for registration. In a recent blog post, the company showed off how some major tech companies, including Adobe, WordPress, Spotify-owned Anchor, Canva and Google itself use the name ending to make content creation easier.

While Google does own a handful of “not-com” domain names, including .app, .dev and .page, the company has a different…


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