Google Chrome’s third-party cookies going next year, no new user-tracking in browser revamp to tighten privacy

Google Chrome’s third-party cookies going next year, no new user-tracking in browser revamp to tighten privacy

Google says it won’t develop new ways to follow individual users across the Internet after it phases out existing ad-tracking technology from Chrome browsers in an upcoming overhaul aimed at tightening up privacy.

The digital giant has been working on proposals to remove from Chrome third-party cookies — snippets of code used by a website’s advertisers to record browsing history in order to show users personalized ads.

Third-party cookies have been a longstanding source of privacy…


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