Google-backed start-up launches free carbon emissions tracker

A majority (up to 85%) of the emissions from a barrel of oil come when transportation, such as your car, is driven, according to Carbon Tracker. It’s a stark example of how difficult the net-zero goal will be for companies, but far from the only one.

Red Huber | Tribune News Service | Getty Images

Normative, a Swedish start-up backed by Google, has launched a free version of its carbon emissions tracker as companies around the world try to figure out how to manage their environmental…


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