Tag Archives: carbon

Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK, January 05, 2023–(BUSINESS WIRE)–Today, Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals. The digital media and… Source link

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Yahoo Partners With Scope3 to Offset Carbon Emissions in Media Buying

Yahoo Partners With Scope3 to Offset Carbon Emissions in Media Buying

Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3’s Green Media Products available within Yahoo’s supply-side platform (SSP), brands and agencies allocate spend towards GMP, Scope3 then measures the emissions associated with the campaign once it has run, and the publishers and ad sellers then contribute to Scope3’s chosen carbon-removal projects. GMP is billed as carbon-neutral media and aims to price… Source link

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Google Cloud ‘near 90% carbon free in UK and Spain’ by 2025

Google Cloud ‘near 90% carbon free in UK and Spain’ by 2025

Matt Brittin (pictured), president of Google Europe, Middle East and Africa, said the move is due to two new clean energy projects that bring additional clean energy to the grid. “This announcement is the result of our first-ever long-term power purchase agreements (PPAs) in Spain and the UK: 100MW of offshore wind from Engie in the UK, and 149MW of solar energy from IB Vogt in Spain,” said Brittin in a post on Google’s blog. He said: “Since 2017, we’ve matched 100% of our… Source link

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Google accused of airbrushing carbon emissions in flight search results | Google

Google accused of airbrushing carbon emissions in flight search results | Google

Google has been accused of airbrushing aviation emissions, after the company changed its flight search engine to halve the CO2 emissions attributed to any given trip. The change, first noted by the BBC, affects a feature on Google Flights that shows the estimated carbon emissions of each route. The company flags routes with higher or lower than typical emissions, and also reports the total CO2 emitted per passenger on any given journey. But in July this year, Google pushed through a change… Source link

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8 hospitalized after carbon monoxide leak at Google’s NYC office building

8 hospitalized after carbon monoxide leak at Google’s NYC office building

Eight people were hospitalized after a carbon monoxide leak at a Manhattan office building that includes Google offices, officials said. FDNY responded to reports of elevated carbon monoxide readings on the upper floors of the commercial building at 85 10th Ave. in Chelsea around 4:30 p.m. on Saturday. Eight patients were transported to area hospitals in unknown conditions. At least five patients showed symptoms for carbon monoxide poisoning, sources said. Eight people… Source link

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Google Nest Protect Smoke and Carbon Monoxide Detector Review

Google Nest Protect Smoke and Carbon Monoxide Detector Review

We ran the Google Nest Protect through CR’s lab tests, and used it in real-world situations at home. Here’s what we found: According to our lab tests, the Nest Protect does a superb job at detecting smoky, smoldering fires and low levels of carbon monoxide (100 parts per million). Its performance at detecting high levels of CO (400 parts per million) falls in the middle of the pack. But it does a poor job of detecting fast, flaming fires with minimal smoke, typical among… Source link

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Could Google’s Carbon Emissions Have Effectively Doubled Overnight?

Could Google’s Carbon Emissions Have Effectively Doubled Overnight?

The temperature in parts of the Antarctic was seventy degrees Fahrenheit above normal in mid-March. Pakistan and India saw their hottest March and April in more than half a century, and the temperature in areas of the subcontinent is above a hundred and twenty degrees this week. Temperatures in Chicago last week topped those in Death Valley. But, on Tuesday, three nonprofit environmental groups jointly released a report containing a different set of numbers that appear to be nearly as scary…. Source link

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Team to make ‘substantial seven-figure contribution’ to go carbon neutral

As the oldest ballpark in major league baseball, Fenway Park has endured a storied 110-year history. But, Sam Kennedy, the president and CEO of the Boston Red Sox, says the park’s next chapter will largely be defined by its sustainability efforts. On Tuesday, it took a major step in that effort, signing a partnership with climate finance company Aspiration to put Fenway on a path to carbon neutrality, making the ballpark, famous for its Green Monster, even greener. “It’s really hard to… Source link

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Google-backed start-up launches free carbon emissions tracker

A majority (up to 85%) of the emissions from a barrel of oil come when transportation, such as your car, is driven, according to Carbon Tracker. It’s a stark example of how difficult the net-zero goal will be for companies, but far from the only one. Red Huber | Tribune News Service | Getty Images Normative, a Swedish start-up backed by Google, has launched a free version of its carbon emissions tracker as companies around the world try to figure out how to manage their environmental… Source link

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Google focuses on idle Cloud projects to reduce carbon emissions

Google will help its Cloud users save energy and reduce emissions by providing new tools to let them manage energy use from their idle projects. Driving the news: Google on Wednesday introduced the Carbon Sense suite. It’s a collection of features that aims to help companies quantify and report their emissions, as well as reduce them. Zoom in: The company says its “Active Assist” feature will allow customers to spot their energy-intensive idle projects and help manage them better to reduce… Source link

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