Ford bets big with Google deal

People involved said both sides developed a friendly relationship with no bad blood from five years ago, when talks went south after Ford reportedly wanted more of a high-profile partnership than the quiet, technical tie-up Google desired.

Also at issue in the previous talks: who controls the data.

This time around, Ford has said that Google will not have access to customer data, but Morgan Stanley analyst Adam Jonas said Ford is likely to share key vehicle data that’s not…


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