EU quizzes Google’s rivals about its advertising business

The EU has started asking rivals about Google’s advertising practices, just two years after closing a decade of investigations into the company’s shopping, advertising and Android businesses that led to €8.2bn of fines.

Regulators in Brussels have sent questionnaires to publishers and advertising companies asking them about Google’s position in the online advertising market, where it acts as the dominant middleman between publishers and advertisers. The questions…


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