Embedded Links in Featured Snippets is a Bug

A search marketer in India noticed what looked like a test in Featured Snippet. One search marketer called it “shady as hell.”  But according to a statement from a Google spokesperson, that is a bug and not a feature.

The alleged test involved embedding links to more Google searches from within a website publishers content that is in the featured snippet.

These kinds of links are called Search Refinements. Embedding a search refinement within a featured snippet was not well received from…


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