Disney will test the limits of ‘franchise fatigue’ in 2021 and 2022

In November 2019, just a few days after Disney+ launched, Netflix (NFLX) content chief (now co-CEO) Ted Sarandos, speaking at a Paley Center for Media event, said that Disney (DIS) is “bound by” its content universes, a reference mostly to Marvel and Star Wars. He continued: “I do think the risk of being bound in a few universes is that there sometimes may be a melting ice cube of interest over time.”

That has been the most common knock on Disney for a few years now: that if Disney…


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