DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities | National Business

DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities | National Business

NEW YORK–(BUSINESS WIRE)–Jun 20, 2022–

DIRECTV Advertising and Yahoo today announced a strategic partnership to unlock new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to…


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