Data Import for Google Analytics GA4 Is a Workflow Boon

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Kai Wenzel | unsplash

Analysts these days chase down data from untold number of sources and depend on visualization tools to tame the data flood. Now Google has made its bid for Google Analytics 4 to be a top contender among convenient visualization tools by allowing data to be imported into the platform for the first time.

The feature represents a major shift for the tool. Since Google Analytics’ early days it was possible to export data as a spreadsheet, CSV file or as a…


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