Company behind massive Carolina Panther AR explains why ‘this is going to be the future’

The Carolina Panthers entered the world of augmented reality (AR) after the them showed fans a 30-second clip of a “mixed-reality” panther pouncing onto the scoreboard and tearing the opposing Jets’ team flag at midfield before kickoff during their first game of the NFL season last week.

While the panther wasn’t actually in the stadium at all, the live mixed-reality show created by The Famous Group presented a three-dimensional type experience for fans inside Bank of America…


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