Chipotle CEO on BeReal app success: ‘We’ve maxed out’ followers

Chipotle CEO on BeReal app success: ‘We’ve maxed out’ followers

Chipotle said it’s maxed out the total number of followers it can have on the latest app gaining popularity, BeReal.

“That’s something that has just really taken off lately, my understanding is we’ve maxed out all our followers,” on the social media app, CEO Brian Niccol said at the Yahoo Finance All Markets Summit.”We have to continue to figure out how we evolve that platform.”

Yahoo Finance reached out to BeReal for comment, but the company was not able to provide clarity about just how many…


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