Burger King (QSR) on Wednesday jumped into the widening chicken wars with a new hand-breaded sandwich — just as McDonald’s is expected to debut its own version, and on the same day Wendy’s rolled out an update to its menu item.
The battlefield for the hearts and stomachs of consumers is growing more fierce, with a clutch of fast food giants unveiling competitors for Popeye’s wildly popular sandwich. As a result, Burger King is planning to release the item nationwide later this year, after a…
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