Beyond Meat taps Kim Kardashian for key role as shares sink 80% year-over-year

Beyond Meat taps Kim Kardashian for key role as shares sink 80% year-over-year

Beyond Meat (BYND) is looking to “keep up.”

On Tuesday, the plant-based meat maker — desperate for a Wall Street rebrand — revealed that reality TV icon and billionaire entrepreneur Kim Kardashian will serve as the its “chief taste consultant,” in addition to starring in a new campaign focused on the brand’s mission of health and sustainability.

The company, which saw shares pop on the news before sinking as much as 9% in early trading, has struggled to maintain its initial pace of growth…


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