Don’t feel bad if you’re making mistakes in Google Analytics. Even experienced SEO professionals do. The good news is that you can learn to spot and solve them.
Duplicate tags, for example, can lead to overreporting.
If you have set up the wrong event or goal tracking, you may not be tracking conversions or clicks accurately.
And if you don’t identify individual traffic categories, you just might be missing out on which types of traffic are successfully being driven to your website.
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