Apple Should Shed Google and Build Its Own Search Engine

Apple Should Shed Google and Build Its Own Search Engine

In fact, the distribution payments were a centerpiece of last October’s Department of Justice antitrust lawsuit against Google, for good reason. It makes it nearly impossible for a smaller startup to get a foothold in the market where Google has a monopoly-type hold. According to StatCounter, the internet giant has 92% of the global search engine industry. And with the payouts only inclined to soar further, I don’t see how this blatantly anti-competitive practice can stand in court.


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