Tag Archives: build

Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study with Kantar, 60%… Source link

FORT WAYNE, Ind. (WANE) — Normally, computers and water don’t mix, but the new data center set for southeast Fort Wayne needs both. At Tuesday’s Fort Wayne City Council meeting, the body approved more than $8 million to build both a sewer and extend a water main to support Google’s new data center, known under the name “Project Zodiac.” “One of them is for water and one of them is for sewer,” said Michael Kiester, manager of engineering with Fort Wayne City… Source link

The role of retail players in healthcare, like CVS (CVS), Walmart (WMT) and now Amazon (AMZN), is being closely watched by investors and clinicians alike. In its latest earnings, CVS emphasized a continued strategy in health services, even as competitor Walgreens (WBA) has signaled a pullback. Through its recent acquisitions of home health provider Signify, and primary care provider for seniors Oak Street, CVS is continuing to look for ways to create a closed loop for patients within its own… Source link

Google on Monday donated $1 million to the Rust Foundation specifically to improve interoperability between the language and C++. C++, a popular general purpose programming language, has arguably fallen out of fashion due to concerns over safety. Memory safety errors are the source of the majority of vulnerabilities for Google and Microsoft, and this has led to evangelism for memory-safe Rust and a scarlet letter for C/C++. “Based on historical vulnerability density statistics,… Source link

Tesla (TSLA) is building another production facility — in a state where it has an existing toehold. Last night in his state of the state address, Nevada Governor Joe Lombardo mentioned that Tesla would soon be building its new Semi electric truck in the state. “I am looking forward to joining Elon Musk and the team at Tesla tomorrow when they unveil plans to build a brand new $3.5 billion advanced manufacturing facility in northern Nevada for the company’s all-electric semi-trucks,”… Source link

Tech giant Google is no longer moving forward with plans to build a data center in the central Minnesota city of Becker. In filings with the Minnesota Public Utilities Commission last week, Xcel Energy said it has terminated its agreements with Honeycrisp Power LLC, a Google affiliate, after the company failed to provide a notice to proceed with the project. It’s a blow to Becker, whose leaders hoped the data center would provide employment and economic growth amid the closure of a massive… Source link

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Google, Apple and Mozilla are collaborating on a better web browser benchmark. Speedometer 3 will be a “cross-industry collaborative effort” from the Chrome, Safari and Firefox makers to create a new model that balances the companies’ visions for measuring responsiveness. Three companies making a tool that will rate the effectiveness of their competing products sounds like a recipe for disaster. However, Speedometer’s governance policy includes a consent system that differs based on… Source link

Photo supplied Leslie Meredith

[unable to retrieve full-text content]How to build trust and loyalty through purpose-driven marketing  Mumbrella Source link