Apple, Google forcing a rethink in advertising industry: Maurice Levy

Apple, Google forcing a rethink in advertising industry: Maurice Levy

Maurice Levy, chair of French multinational advertising and public relations company Publicis Groupe

Dominique Charriau | Getty Images

Digital privacy moves from Apple and Google are forcing the advertising industry to reconsider the way it works, Publicis Groupe’s Maurice Levy told CNBC.

The chairman of the world’s third-biggest advertising company said changes to Apple’s iOS smartphone software and Google’s Chrome web browser meant advertisers were having to “revisit the whole way we are…


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