Apollo believes its Yahoo revival plan can succeed where others failed

The private equity firm Apollo believes it has finally come up with a way to cash in on the promise of Yahoo.

But after the venerable but faded online pioneer became a graveyard for the reputations of a succession of media and technology industry leaders, it probably would not pay to assume success too soon.

The New York-based investment firm agreed earlier this week to pay communications giant Verizon $5bn for Yahoo, along with AOL and a collection of other digital media…


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