Amazon’s Prime Day discounts on the Echo and Fire TV are meant to keep you a customer for life

Amazon’s (AMZN) annual celebration of consumerism, Prime Day, is nearly here. Running from June 21 to June 22, the shopping event, which will feature concerts by Billie Eilish, H.E.R., and Kid Cudi, is certain to offer plenty of sales, and rake in billions for the e-commerce giant.

During last year’s Prime Day, which was pushed to October due to the pandemic, sales by third-party sellers surpassed $3.5 billion. Amazon didn’t release total sales numbers for the event, but research firm…


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