Microsoft backs Australian plan to make Google pay for news | Business News

Although Bing is Australia’s second most popular search engine, it has only a 3.6% market share, according to web analytics service Statcounter. Google says it has 95%.

Swinburne University senior lecturer on media Belinda Barnet said Bing and other search engines could fill the void left by Google and deliver benefits.

“People need to realize it will not be personalized in the sense that Google advertising in searches is, so Bing doesn’t know and frankly doesn’t care that you’re in…


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