Late last week it emerged Google intends to ignore a call by the World Wide Web Consortium (W3C) — the international body that works to guide the development of web standards — to rethink the Topics API: A key ad-targeting component of Google’s so-called “Privacy Sandbox” proposal to evolve the adtech stack Chrome supports for targeted advertising.
Topics refers to an ad-targeting component of the Sandbox proposal which is based on tracking web users interests via their…
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