Tag Archives: API

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → The third-party cookie going away won’t only affect advertisers’ abilities to target ads but also their means of knowing which of those ads led to product sales or conversion events. To help fill that cookie-sized hole in the digital ad industry’s measurement system, Google has developed the Attribution Reporting API as part of its Privacy Sandbox set… Source link

Google Ads API v13 will sunset on January 31, 2024. All API requests will start to fail for those still using v13 from February 1, 2024 onwards. Developers who have not migrated to the new version by February will experience a disruption in API access. Why we care. API updates directly impact ad campaign functionality. Once a version is sunset, associated requests fail, risking disruptions to campaign management… Source link

Google is downplaying reports of malware abusing an undocumented Google Chrome API to generate new authentication cookies when previously stolen ones have expired. In late November 2023, BleepingComputer reported on two information-stealing malware operations named Lumma and Rhadamanthys, claiming they could restore expired Google authentication cookies stolen in attacks. These cookies could then be loaded into threat actors’ browsers to gain access to an infected user’s… Source link

Google recently announced the general availability of the Address Validation API. The new feature of the Google Maps Platform validates an address, standardizes it for mailing, and determines the best-known geocode location for it. Address Validation helps developers detect inaccurate addresses by identifying missing or unconfirmed address components. It performs address parsing, standardization, and validation, verifying address existence and ensuring addresses are more… Source link

Late last week it emerged Google intends to ignore a call by the World Wide Web Consortium (W3C) — the international body that works to guide the development of web standards — to rethink the Topics API: A key ad-targeting component of Google’s so-called “Privacy Sandbox” proposal to evolve the adtech stack Chrome supports for targeted advertising. Topics refers to an ad-targeting component of the Sandbox proposal which is based on tracking web users interests via their… Source link

Late last week it emerged Google intends to ignore a call by the World Wide Web Consortium (W3C) — the international body that works to guide the development of web standards — to rethink the Topics API: A key ad-targeting component of Google’s so-called “Privacy Sandbox” proposal to evolve the adtech stack Chrome supports for targeted advertising. Topics refers to an ad-targeting component of the Sandbox proposal which is based on tracking web users interests via their… Source link

The Google Analytics API provides access to Google Analytics (GA) report data such as pageviews, sessions, traffic source, and bounce rate. The official Google documentation explains that it can be used to: Build custom dashboards to display GA data. Automate complex reporting tasks. Integrate with other applications. You can access the API response using several different methods, including Java, PHP, and JavaScript, but this article, in particular, will focus on accessing and exporting… Source link

Google has announced the public beta for the Display & Video 360 v2 API. Additionally, they also announced the extension of the DV360 API Developer Survey through the end of September to gather more customer feedback on v2 and the API in general. What the API does. Display & Video 360 API allows users to automate complex Display & Video 360 workflows, such as creating insertion orders and setting targeting options for individual line items. v2… Source link

Google today announced a preview of Advanced API Security, a new product headed to Google Cloud that’s designed to detect security threats as they relate to APIs. Built on Apigee, Google’s platform for API management, the company says that customers can request access starting today. Short for “application programming interface,” APIs are documented connections between computers or between computer programs. API usage is on the rise, with one survey finding… Source link

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. Global spending across iOS, Google Play and third-party Android app stores in China grew 19% in 2021 to reach $170 billion. Downloads of apps… Source link