What banks need to know, and why they need to know it right away.
By Scott Stellwagon
For a decade, banks have used Google’s Universal Analytics to track their website metrics. As technology has evolved over those years, the data tracking needs of websites have changed as well. A greater focus on privacy and a need for tracking across multiple online platforms, with the advent of mobile apps, has caused Google to begin the transition to their new platform, Google Analytics…
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