Search engines have long desired a uniform method to understand websites. Search bots cannot necessarily discern a site’s meaning from crawling its code. Is it a store or a blog? A recipe site or gardening?
That’s the purpose of structured data. It’s a 1990s concept of organizing a site’s info to help search engines understand it. But the rise of the web produced many types of structured data, not the uniformity desired by search engines.
Enter Schema.org. It’s a type…
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