Google Display Ads Get More Personal With New Targeting Technology

Google Display Ads Get More Personal With New Targeting Technology

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies.

A new solution called Publisher Advertiser Identity Reconciliation, or PAIR, reconciles first-party data for audiences who have visited both an advertiser’s and a publisher’s site.

Previously, it wasn’t easy to use both data sets in a privacy-safe way, as it would involve publishers sharing user information directly with advertisers.

Now,…


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