Yahoo’s vice-president of ad data products has issued a stark warning that 75% of digital ad inventory will be non-addressable by 2024 in the US.
But what does this mean for CTV? According to Gio Gardelli: “It will now become a lot harder to track web conversions for campaigns.” Speaking at the IAB’s Audience Connect summit, Gio Gardelli called non-addressable supply “the big elephant in the room” and said, “we can’t ignore this any longer.”
Current privacy regulations mean…
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