Despite Tesla (TSLA) sitting atop the EV leaderboard in the U.S., new data shows competitors are chipping away at its lead. S&P Global Mobility’s latest report on U.S. EV market share shows Tesla leading the way with 65% market share across all EVs registered through the first nine months of 2022, however that figure is down from 79% in 2020. This covers 525,000 EVs registered this year in the U.S. The remaining non-Tesla sales are divided across 46 other nameplates (AKA models), such as the… Source link
Read More »Shrinking Addressable Supply A ‘challenge’ For CTV, Yahoo Ad Data Lead Warns
Yahoo’s vice-president of ad data products has issued a stark warning that 75% of digital ad inventory will be non-addressable by 2024 in the US. But what does this mean for CTV? According to Gio Gardelli: “It will now become a lot harder to track web conversions for campaigns.” Speaking at the IAB’s Audience Connect summit, Gio Gardelli called non-addressable supply “the big elephant in the room” and said, “we can’t ignore this any longer.” Current privacy regulations mean… Source link
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