Google is kicking off a new publicity campaign today to pressure Apple into adopting RCS, the cross-platform messaging protocol that’s meant to be a successor to the aging SMS and MMS standards.
The search giant has a new “Get The Message” website that lays out a familiar set of arguments for why Apple should support the standard, revolving around smoother messaging between iPhone and Android devices. Naturally, there’s also a #GetTheMessage hashtag to really get those viral…
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