Google’s John Mueller: “Search is Not a Science” – Search Engine Journal

Google’s John Mueller advises SEOs not to look at search ranking as an exact science with an absolute right or wrong way of doing things.

Mueller spoke at length on this subject in episode three of Google’s Search Off the Record podcast.

Accompanied by Gary Illyes and Martin Splitt, also from Google, Mueller discusses the flaws he sees peoples’ attitude toward ranking factors.

Here are some highlights from the Google Search team’s discussion on search rankings.

John Mueller on Ranking…


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