At Google’s I/O developer conference, the company rolled out a series of updates for Android app developers who publish to Google Play. Among these were two high-profile changes to its Google Play app marketplace, custom store listings and in-app events, which follow updates Apple made to its own App Store just last year.
Google had been offering A/B testing for product page enhancements since 2015 — a feature that allows developers to see which text and graphics would best convert…
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