Imagine you’re looking at a bar chart of Google Ads conversions by month in Google Data Studio.
You want to know how brand campaigns are affecting performance.
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Image by author, April 2022
You decide to add Campaigns as a “breakdown dimension” so you can see conversions by campaign.
That segmentation doesn’t give you the result you’d hoped:
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Image by author, April 2022
With dozens of campaigns across multiple accounts, this chart is far too noisy to be useful.
So… what…
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