Europe’s Move Against Google Analytics Is Just the Beginning

And this is just the beginning. When noyb filed the complaint against NetDoktor in August 2020, it also filed 100 other cases with other data protection authorities across Europe. “It’s not specific to Google Analytics. It’s basically about outsourcing to US providers in general,” Schrems says.

Regulators in 30 European countries are currently investigating the other cases, which cover both the use of Google Analytics and Facebook Connect, the company’s tool to link your account to…


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