Google, Battling Amazon, Tries an E-Commerce Makeover to Win Back Advertisers

Google, an unlikely underdog, is struggling to keep pace with Amazon . com Inc. in the battle for billions in e-commerce ad dollars.

In its latest strategy shift, the Alphabet Inc. unit said Wednesday that it is updating the look and format of product search pages to feature images of apparel, accessories and other items to better resemble a digital store rather than a long list of links and text.


Source link

About search

Check Also

OpenAI could unveil its Google search competitor on Monday – The Verge

OpenAI could unveil its Google search competitor on Monday – The Verge

[unable to retrieve full-text content] OpenAI could unveil its Google search competitor on Monday  The Verge …

Leave a Reply

Your email address will not be published. Required fields are marked *